The Rekorderlig Beautifully Swedish Roadshow is an elaborate brand activation that recently kicked off a short UK summer tour in London, with additional stops planned for Brighton, Manchester, Cardiff, Canterbury, Birmingham and Portsmouth. The immersive activation features a custom-made Swedish-style holiday hut van and a number of experiential elements.
The Rekorderlig Beautifully Swedish Roadshow kicked off on June 15, 2017, and will run through the end of July. A perfectly timed activation for summer, the Rekorderlig Beautifully Swedish Roadshow was designed by brand experience agency Sense, who looked to the Scandinavian concept of ''Lagom," which is centered around the idea that "just enough" is the perfect amount of everything. The activation will also feature off-shoots of the main attraction, with a branded trike making stops at various Tesco supermarkets and a number of bars and pubs.
Why This Trend Is Growing
- Brand Activation Experiences
- The Rekorderlig Beautifully Swedish Roadshow demonstrates the potential for immersive and experiential brand activation campaigns.
- Scandinavian Inspired Experiences
- The use of the Swedish concept of Lagom in the Rekorderlig Beautifully Swedish Roadshow highlights the consumer interest in Scandinavian-inspired experiences.
- Mobile Marketing Campaigns
- The inclusion of a branded trike visiting supermarkets and bars demonstrates the effectiveness of mobile marketing campaigns.
Industries Being Reshaped
- Alcoholic Beverage
- The Rekorderlig Beautifully Swedish Roadshow showcases the potential for innovative branding and customer engagement in the alcoholic beverage industry.
- Hospitality
- The experiential elements of the Rekorderlig Beautifully Swedish Roadshow present disruptive innovation opportunities for the hospitality industry to create unique guest experiences.
- Retail
- The inclusion of the branded trike visiting supermarkets highlights potential disruptive opportunities for retail businesses to enhance customer engagement and drive sales.
