The Rekorderlig Beautifully Swedish Roadshow is an elaborate brand activation that recently kicked off a short UK summer tour in London, with additional stops planned for Brighton, Manchester, Cardiff, Canterbury, Birmingham and Portsmouth. The immersive activation features a custom-made Swedish-style holiday hut van and a number of experiential elements.
The Rekorderlig Beautifully Swedish Roadshow kicked off on June 15, 2017, and will run through the end of July. A perfectly timed activation for summer, the Rekorderlig Beautifully Swedish Roadshow was designed by brand experience agency Sense, who looked to the Scandinavian concept of ''Lagom," which is centered around the idea that "just enough" is the perfect amount of everything. The activation will also feature off-shoots of the main attraction, with a branded trike making stops at various Tesco supermarkets and a number of bars and pubs.