In Hackney, London, Singa Beer is now hosting a multi-week street pop-up that gives people an authentic taste of Thailand.
The 'Singa Street Bar' sets the mood with illuminated string lights, dance floors, outdoor patio spaces and plenty of chairs for people to relax while sampling street food and beer pairings. The immersive experience at Night Tales will make Londoners feel as if they've been transported to Asia, without having to leave the city.
Knowing that many young consumers now make a point to collect experiences over objects, many beer brands are organizing events like these ones that will leave people with memories to share rather than something physical to take home. This travel-inspired pop-up specifically speaks to consumers with a desire to escape, but lack the funds to do so.