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Shepherd Neame Launched a Brewery Inside a Shopping Center

 - Jun 23, 2017
References: shepherdneame & eventmagazine
As an alternative to launching a pop-up bar like many breweries and alcohol brands do for a short period of time, Britain's oldest brewer, Shepherd Neame, created a pop-up brewery inside of the Bluewater shopping center in Kent. The newly opened space will be operational for a short period of time, until July 5th.

The 1,800-square-foot boutique from Shepherd Neame dubbed 'The Brewery Store' offers a taste of the brewery's first-ever cider, as well as its brand-new Cinque Five Grain premium lager. Those who stop by will also have the chance to explore a hops garden in virtual reality with an experience called 'HOPS360.'

The Brewery Store also offers a range of merchandise and products that will be of interest to brewing enthusiasts and beer fans alike.