LiveWire makes ready-to-drink cocktails that share the expertise of bartenders, who are celebrated on the cans. Founder and Los Angeles-based bartender-turned-entrepreneur Aaron Polsky describes the canned cocktail brand as being unlike any other, emphasizing that "Bartenders [get] tipped every time you get a can."
The newest flavor from LiveWire is a bottled creation by New York bartender Shannon Mustipher; Holy Tyger puts a tropical twist on the classic whiskey sour with bourbon, coconut, lime and Jamaican bitters. Some of the other products available include Rocket Queen by Erin Hayes and Honeydew Collins by Joey Bernardo.
The cocktail brand is uniquely positioned, especially since it taps into the growing demand for refreshing, ready-to-drink options and craft cocktail culture.
What Makes This Trend Stand Out
- Bartender-designed Canned Cocktails
- The trend of ready-to-drink canned cocktails designed by expert bartenders is opening up opportunities to disrupt the traditional cocktail industry.
- Craft Ready-to-drink Cocktails
- The rise of craft ready-to-drink cocktails is creating room to innovate with product design, packaging, and marketing.
- Personalized Canned Cocktails
- The trend of personalized canned cocktails allows for more options for consumers and opens up opportunities for customizable drink offerings.
Sectors Adopting This
- Craft Cocktail Industry
- The craft cocktail industry is experiencing disruption from ready-to-drink canned cocktails designed by expert bartenders.
- Beverage Packaging Industry
- The growing demand for ready-to-drink canned cocktails is changing the way beverage packaging is designed and produced.
- Alcoholic Beverage Retail Industry
- Ready-to-drink canned cocktails are opening up opportunities for innovation and market differentiation in the alcoholic beverage retail industry.
