The Set Up is a new line of ready-to-drink cocktails. WISEACRE Brewing Company, known for its line of beer, has stepped into the canned cocktail industry. The company was inspired by a popular Memphis dive bar's drink menu. Its new range of beverages comes in a 4-pack of 12-ounce cans.
WISEACRE stands out from other canned cocktail and seltzer companies as it uses distilled liquor in its beverages rather than alcohol made from beer-brewing ingredients and techniques. This process often leaves residual flavors and aromas from yeast fermentation. WISEACRE's process of using distilled liquor creates a smoother and more crisp cocktail that incorporates fruit flavors seamlessly. The brand's cocktail flavors include Vodka Soda with Grapefruit, Gine and Soda with Lime, and HiBall with Lemon.
Image Credit: WISEACRE
Key Themes Behind This Trend
- RTD Cocktail Innovation
- Companies are creating new, canned cocktails that are easy to consume on the go.
- Premiumization of Canned Cocktails
- Companies are offering canned cocktails made with premium-quality, distilled liquor instead of beer-brewing ingredients.
- Flavored Cocktail Focus
- Canned cocktails are increasingly incorporating fruit and other bold flavors for a more unique taste.
Where This Applies
- Alcohol Manufacturing
- Alcohol manufacturers can explore using distilled liquor in their canned cocktail products to offer a smoother, more crisp taste.
- Cocktail Production
- Cocktail producers can consider using fruit flavors and other ingredients to create new, innovative RTD canned cocktail products.
- Convenience Retail
- Convenience retailers can focus on stocking up on canned cocktails, which is a growing segment of the RTD beverage market.
