The new Papersmiths Shoreditch shop is a lively millennial pink retail destination boasting Instagram-worthy neon lights and a stunning array of paper supplies. The delicately decorated space is designed with browsing in mind and makes optimal use of the slender space, completely masking the fact that the store is housed inside a shipping container within Shoreditch's Boxcar Park.
The pink-tinged Papersmiths Shoreditch shop was designed by interiors and branding studio B. The store carries an expertly curated selection of magazines, blankets by Ditto House, Maison Louis Marie candles from LA, in addition to stationery products from iconic brands like Midori, Bindewerk, Appointed and Kaweco. Other more 'of-the-moment' brands carried include Papier Tigre, Esme Winter and items crafted from Fedrigoni paper.