The new Papersmiths Shoreditch shop is a lively millennial pink retail destination boasting Instagram-worthy neon lights and a stunning array of paper supplies. The delicately decorated space is designed with browsing in mind and makes optimal use of the slender space, completely masking the fact that the store is housed inside a shipping container within Shoreditch's Boxcar Park.
The pink-tinged Papersmiths Shoreditch shop was designed by interiors and branding studio B. The store carries an expertly curated selection of magazines, blankets by Ditto House, Maison Louis Marie candles from LA, in addition to stationery products from iconic brands like Midori, Bindewerk, Appointed and Kaweco. Other more 'of-the-moment' brands carried include Papier Tigre, Esme Winter and items crafted from Fedrigoni paper.
Key Themes Behind This Trend
- Millennial Pink Retail
- Creating lively retail spaces with a pink aesthetic can attract millennial customers and generate social media buzz.
- Curated Selections
- Offering expertly curated products from both iconic and emerging brands can appeal to customers looking for unique and high-quality items.
- Container Store Design
- Transforming shipping containers into stylish stores can provide a cost-effective and trendy solution for retail spaces.
Where This Applies
- Retail
- Retailers can adopt the millennial pink aesthetic and curate their product offerings to attract and engage younger consumers.
- Stationery
- Stationery brands can collaborate with retailers to showcase their products in curated spaces for a more visually appealing shopping experience.
- Interior Design
- Interior designers can explore innovative ways to repurpose shipping containers, creating unique and eye-catching retail spaces.
