JOANN and Singer Join Forces on the Ditto Digital Lamp
Amy Duong — February 27, 2023 — Art & Design
References: yankodesign
Sewing machine brand Singer taps the help of fabric retail label JOANN to join forces and design the Ditto Digital Lamp. It is made to simplify the sewing process through visual projection. The product projects the paper patterns on top of a table to help designers, sewists, and seamstresses properly customize their measurements and modify the designs if needed.
It reduces the use of paper as well, altering everything through a digital platform. The lamp can rest on the work area and the cutting mat rests underneath it. The fabric that needs curring is placed on top of the base and then the projector unveils the patterns onto the cloth, which can then be molded and cur directly.
Image Credit: Singer, JOANN
It reduces the use of paper as well, altering everything through a digital platform. The lamp can rest on the work area and the cutting mat rests underneath it. The fabric that needs curring is placed on top of the base and then the projector unveils the patterns onto the cloth, which can then be molded and cur directly.
Image Credit: Singer, JOANN
Trend Themes
1. Digital Pattern Projection - Designing and developing similar products with digital pattern projection capabilities can disrupt the sewing industry by reducing paper waste and simplifying the sewing process.
2. Smart Sewing Accessories - Creating smart sewing accessories, such as the Ditto Digital Lamp, can be a disruptor in the fashion and textile manufacturing industry by providing intelligent tools to help increase efficiency.
3. Tech Integration in DIY - Incorporating technology into the DIY industry can create disruptive innovation opportunities by enhancing the way consumers create and design products.
Industry Implications
1. Fashion Design - The Ditto Digital Lamp and similar products can create an opportunity to disrupt the fashion design industry by introducing new tech-driven tools that simplifies the design process.
2. Textile Manufacturing - Utilizing digital pattern projection technology can be a disruptive innovation in the textile manufacturing industry by allowing more accurate cutting, reducing production waste, and streamlining the process.
3. DIY & Craft - The Ditto Digital Lamp can inspire a new wave of DIY innovations by incorporating easy-to-use tech tools that enhance the experience and increase the potential for creative innovation.
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