Those who visit the Armory Show in New York will have to strap on a Microsoft Hololens headpiece if they want to experience the 'Concrete Storm' virtual museum exhibition to the fullest.
The exhibition developed in partnership with Studio Drift uses augmented reality to enhance the experience of viewing what the project describes as "the world’s first self-contained holographic computer." Because one's experience of the exhibition happens through the lens of a virtual reality headset, each person's perspective is incredibly unique.
Concrete Storm marks Microsoft’s first official collaboration with a commercial art venture, and this is just one instance of how virtual and augmented reality are being used to enhance the world of modern art.
What Makes This Trend Stand Out
- Virtual Reality in Art
- Opportunity to create immersive and unique art experiences by integrating virtual reality.
- Augmented Reality in Museums
- Potential to enhance museum exhibitions and engage visitors through augmented reality technology.
- Integration of Holographic Technology
- Innovative use of holographic technology to create self-contained and interactive art installations.
Sectors Adopting This
- Art
- Opportunity for artists and art institutions to explore new mediums and techniques to create immersive and interactive experiences for viewers.
- Technology
- Integration of virtual reality, augmented reality, and holographic technology presents new business opportunities for tech companies.
- Museums
- Adoption of virtual and augmented reality technologies in museums can attract and engage a wider audience.
