While most historical exhibits tend to focus on great art pieces and rare objects that hold a significant value, the Museum and Failure highlights the many different times that people have messed up.
Organizational psychologist Dr. Samuel West founded the museum, which will open in Helsingborg, a city in Sweden. So far, approximately 60 exhibits have been curated -- which will reportedly display everything from technological disasters to failed companies that weren't prepared to handle the test of time.
Also on display at the Museum of Failure will be a number of unsuccessful innovations, including Google Glass, the Newton by Apple, "a frozen dinner made by a toothpaste company," and a 1989 version of Monopoly that featured the 45th US president, Donald Trump.
Why This Trend Is Growing
- Failure-focused Museums
- Disruptive innovation opportunity: Creating museums that celebrate and learn from failures, showcasing unsuccessful innovations and failed companies.
- Learning From Mistakes
- Disruptive innovation opportunity: Developing educational and training programs that encourage people to embrace and learn from their failures.
- Shift in Perspective
- Disruptive innovation opportunity: Shifting the focus from celebrating success to valuing the lessons learned through failure.
Industries Being Reshaped
- Museum and Exhibition
- Disruptive innovation opportunity: Creating unique and engaging museum experiences that challenge traditional notions of success and failure.
- Training and Development
- Disruptive innovation opportunity: Providing innovative training and development programs that promote a growth mindset and resilience.
- Marketing and Advertising
- Disruptive innovation opportunity: Developing advertising campaigns and marketing strategies that celebrate vulnerability and authenticity rather than perfect success stories.
