Bush Baby World from Golden Bear introduces a new toy concept for girls that introduces characters from a matching YouTube web series.
The 'Bush Babies' toys boast a patented system that allows their ears and eyes to be wiggled. Each of the toys comes with their own cuddly pod, which includes a leaf-like panel that can be closed shut. Some of the characters in the range include Bush Baby Sasu and Princess Melina, which is sold with accessories like a royal sceptre, comb and silver pouch bag.
After only being released about a month ago, the Bush Baby toys are already sold out online. This high demand is reflected in the interest on the webisodes and commercials, which have been viewed well over 600,000 times in the first few weeks of release.