At this year's Toy Fair, toymaker TOMY revealed that it will be releasing a range of toys in the shape of the rabbit Molang and his friend Piu Piu, both of which are popular characters from a show that's been widely shared across YouTube and TV.
These cartoon plush toys in the shape of Molang and his friends are set to teach kids the importance of certain values, such as happiness, mutual respect and solidarity and of course, friendship.
In addition to launching a number of skill-building toys that educate kids with STEM concepts, many toymakers are now also focusing on the development of emotional intelligence with toys that embrace themes like acceptance and empathy.
Cartoon Friendship Toys
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Friendship Bracelet-Making Kits
Tabletop Soccer Toys
Creative Friendship Journals