From transgender dolls to kitchen chemistry sets, the March 2017 youth trends reveal that playtime is constantly evolving. Not only are today's toys more diverse, but they also encourage kids to build meaningful skills that will help them as they grow.
One of the biggest innovations in the world of toys is the rise of non-traditional characters. Instead of choosing between Barbie and G.I. Joe, kids can now choose from a wide variety of characters that reflect the vast diversity among children. Some examples of these toys include the first-ever boy doll from American Girl and the first doll based on a transgender teen.
Beyond an emphasis on diversity, the March 2017 youth trends also reveal an emphasis on educational play. This includes everything from simple crafts such as Crayola's DIY Silly Scents Marker Maker to more high-tech toys such as WowWee's COJI robot.
- Gen Z
- Millennial
- Gen X
- Gen Alpha (primary audience)
