Emotive Coding Robots

WowWee's 'COJI' Teaches Kids Basic Programming with Emojis

'COJI' is a coding robot from WowWee that embodies all of the best traits of an emoji toy, a robot and a coding kit that teaches basic programming skills to children.

Although understanding programming is almost like learning a new language, as WowWee describes: "COJI teaches your child to program using a language they already know - EMOJIS!" Although the bot can be used with or without an app, controlling COJI from a smart device is how the language of programming unfolds. COJI challenges kids with STEM games to test their memories and problem-solving skills.

As well as using emojis for the purpose of teaching kids to program, the coding robot also uses expressive gestures, such as as tilting and shaking in response to physical touch.

Emotive Coding Robots
There is a growing trend of coding robots that incorporate emotive features and use familiar languages like emojis to teach programming to children.
STEM Education
There is an increasing emphasis on integrating STEM education into toys and games, such as coding robots like COJI, to develop problem-solving and critical thinking skills in children.
Physical Interaction
Coding robots like COJI are incorporating physical interaction features like expressive gestures, such as tilting and shaking, to enhance the learning experience and engage children in a multisensory way.

Sectors Adopting This

Toy Industry
The toy industry can explore the development of coding robots like COJI to meet the increasing demand for educational and interactive toys that promote learning and development in children.
Education Technology
The education technology industry can capitalize on the trend of coding robots by creating innovative platforms and apps that make learning programming fun and intuitive using familiar languages like emojis.
Robotics Industry
The robotics industry can leverage the integration of emotive features and physical interaction in coding robots like COJI to create more engaging and interactive robotic products for educational purposes.
SCORE
2.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 23%
Activity 53%
Freshness 8%

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