The Little Mighty Gym is a unique gym toy for kids from Jakks Pacific that makes it possible for kids to challenge themselves physically with games that unfold through the screen of a mobile device.
Although a device like a tablet is not included with the gym toy, a mobile device serves as a screen with which video game-style sporting events are held. Some of the virtual courses that kids can take part in include track and field courses, running trails and even a zombie escape.
The workout machine-shaped toy, which slightly resembles a treadmill, is used so that kids may run and jump their way through on-screen challenges. Kids can customize their characters so that the virtual players that represent them resemble their likeness.
Why This Trend Is Growing
- Digital-physical Hybrid Play
- The Little Mighty Gym combines digital play with physical activity to create a new type of hybrid play experience for kids.
- Personalized Physical Gaming
- By allowing kids to customize their virtual characters to resemble their likeness, Little Mighty Gym taps into the trend of personalized gaming experiences.
- Screen-based Fitness for Kids
- Little Mighty Gym offers a glimpse into the trend of incorporating technology into children's fitness routines, which could pave the way for more screen-based fitness products.
Industries Being Reshaped
- Toy Industry
- The Little Mighty Gym represents an opportunity for toy manufacturers to create more digital-physical hybrid play experiences and tap into the market for kid-friendly fitness products.
- Gaming Industry
- As Little Mighty Gym incorporates video game-style sporting events, it presents opportunities for the gaming industry to expand into health-centric gaming.
- Fitness Industry
- The screen-based fitness option of Little Mighty Gym shows that the fitness industry can expand into creating more kid-friendly fitness products that are tech-focused.
