MAAD Toys is Launching a Transformative Angry Birds Soft Toy Range

 - Jul 25, 2017
References: maadtoys & toyworldmag
MAAD Toys is set to release a new range of reversible egg toys that are designed after the recognizable Angry Birds Hatchlings from The Angry Birds Movie. The Hatchlings Reversible Soft Toy collection begs the question: "What came first the Hatchling or the Egg?" as the toys can be turned inside-out from eggs to birds, and back again with a velcro closure.

Alongside its Hatchlings Reversible Soft Toys, MAAD Toys will also be introducing a color-in bag collection, which includes purses, handbags, messenger-style totes and a backpack.

Although there have been many egg-shaped toys created for kids over the years, the element of surprise that comes from toys like Hatchimals and L.O.L. Surprise have taken on new significance with the popularity of the "unboxing" phenomenon.