Hertz UK launched a new line of vehicles with coloring book upholstery.
This 'Colouring-In Car' program is intended to entertain children during long car journeys. After a successful pilot run at Hertz's Heathrow location, this coloring book upholstery program should enjoy a national release.
In these specially designed Hertz vehicles, kids are able to color anywhere and everywhere. As seen in the promotional video, the interior of the car has been covered in special upholstery that allows for kids to draw directly onto the seats, ceiling and dashboard. The car comes equipped with markers so kids can safely draw and the Hertz team is able to clean the car for its next guests. This program is meant to reduce "are we there yet?" moments for children so the whole family can enjoy the journey.
What's Driving This Trend
- Interactive Car Entertainment
- Opportunity for car rental companies to offer interactive entertainment options for all passengers, including children, to enhance the travel experience.
- Customizable Car Features
- Potential for car rental and automotive companies to offer customizable interior features and designs that cater to different customer needs and preferences.
- Child-friendly Travel
- Growing trend in the travel industry towards providing child-friendly services and amenities, creating opportunities for businesses to innovate in this space.
Who This Affects Most
- Car Rentals
- Opportunities for car rental companies to differentiate their offerings and appeal to families by providing unique and interactive features in their vehicles.
- Automotive
- Potential for automotive companies to create customizable interior designs and features that cater to different customer needs and preferences, including those with children.
- Travel and Hospitality
- Growing trend in the travel industry towards providing child-friendly services and amenities, creating opportunities for hotels, resorts, and other hospitality businesses to innovate in this space.
