Hertz UK launched a new line of vehicles with coloring book upholstery.
This 'Colouring-In Car' program is intended to entertain children during long car journeys. After a successful pilot run at Hertz's Heathrow location, this coloring book upholstery program should enjoy a national release.
In these specially designed Hertz vehicles, kids are able to color anywhere and everywhere. As seen in the promotional video, the interior of the car has been covered in special upholstery that allows for kids to draw directly onto the seats, ceiling and dashboard. The car comes equipped with markers so kids can safely draw and the Hertz team is able to clean the car for its next guests. This program is meant to reduce "are we there yet?" moments for children so the whole family can enjoy the journey.