Artsplash is a unique art toy for kids that inspires kids to create using water, colored dyes, an Aquapen and Artsheets as an alternative to paints, a brush and paper. Unlike creations that are committed to paper with quick-drying paint, the slate on which works of art are created with Artsplash can be simply wiped clean after use, so that new masterpieces can be made.
Artsplash was recently selected as the first-ever winner of ABC's The Toy Box, a TV series that gives toy inventors the chance to see their ideas come to life as real-life products. Throughout the duration of the show, Artsplash creator Ryan Stewart worked with Mattel on the development of the innovative art toy, which will now be sold exclusively through Toys R Us stores.
What's Driving This Trend
- Interactive Art Toys
- Opportunity for innovators to create art toys that engage kids in an interactive and immersive way.
- Mess-free Creativity
- Potential for products that allow kids to explore their creativity without the mess of traditional art supplies.
- TV Show-inspired Products
- Possibility for toy inventors to capitalize on the success of TV show competitions by creating unique and winning toy inventions.
Who This Affects Most
- Toy Manufacturing
- Chance for toy manufacturers to develop and produce innovative art toys for children.
- Art Supplies
- Potential for art supply companies to create mess-free and water-based alternatives to traditional paints and brushes.
- Retail
- Opportunity for retailers to exclusively market and sell TV show-inspired toy inventions in their stores.
