'Unstable Unicorns' is described as "a strategic card game that will destroy your friendships," that involves building an army of unicorns, each of which has their own magical powers. Players are challenged to assemble a collection of Baby, Basic and Magical unicorns, all the while battling one's friends to become the ultimate ruler.
Although Unstable Unicorns was launched as a crowdfunding project that aimed to raise just $10,000 on Kickstarter, its campaign has succeeded in raising over $270,000 so far.
The introduction of Unstable Unicorns comes at a time when consumers are captivated by a variety of products inspired by mythical creatures, including everything from Unicorn Frappuccinos to holographic beverages and cosmetics inspired by "unicorn tears." The initial interest in the game also reminds of the wild success of Exploding Kittens, which also got its start on Kickstarter.