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App-Enabled Children's Toys

Sphero: SPRK Edition is Teaching Kids of All Ages to Code

— August 9, 2017 — Life-Stages
The Sphero: SPRK Edition is the newest iteration of the connected toy company's popular programmable ball that's inspiring kids of all ages to get creative.

The Sphero is a simple-to-use ball that's infused with the latest technology to provide children with a more approachable and accessible learning resource. The app-enabled toy can be programmed to roll, jump, flip, spin or change color. The SPRK app features a code viewer, allowing kids to achieve an immersive yet simplified introduction into the world of coding and STEM research. The new app is designed to be used by kids of all ages, aiding the toy in its pursuit to inspire a wider demographic of youth.

These connected toys aim to inspire a younger generation to pursue careers in STEM fields through a method that's both fun and educational.
Trend Themes
1. Connected Children's Toys - The trend of creating app-enabled children's toys is disrupting traditional playtime and allowing for a more interactive and educational experience.
2. Introduction to Coding for Children - Children's toys that introduce coding and technology in a fun way are disrupting traditional methods of education and inspiring a new generation of STEM professionals.
3. Diverse Range of Toys for All Ages - Toys that can be enjoyed by children of all ages are disrupting the market and providing an opportunity to inspire a wider demographic of youth.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on the trend of connected and educational toys by creating new products that introduce children to technology and coding.
2. Education - Educators can benefit from using app-enabled toys like the Sphero SPRK Edition to introduce children to coding in a fun and interactive way.
3. STEM Research - The introduction of STEM-focused toys into the market is shaping a new generation of STEM professionals and creating opportunities for innovation in the industry.
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