Creative agency Epiphany Media developed a creative packaging solution for Monster Milkshakes, a brand that produces five unique milkshake flavors. The brand's flavors like Raspberry and Chocolate come to life with color-coded packages, each of which introduces a different creature.
The design includes charming details like an eyeball atop the screw-top cap, a built-in cut-out coupon, as well as nutritional information that's depicted in a series of easy-to-read pictographs. Parents will also appreciate seeing details on the cartons that note the beverages are made with natural ingredients—without artificial flavors and colors—and are enriched with calcium and vitamins.
Although there are many beverages for kids that aim to show off fun fruit flavors with cartoon animals and characters, these ones forgo the use of this kind of common imagery in favor of friendly creatures that will catch eyes of young consumers.
Why This Trend Is Growing
- Creative Packaging Solutions
- Opportunity to develop innovative and eye-catching packaging designs for food and beverage products.
- Color-coded Packaging
- Chance to use color-coded packaging to differentiate various flavors and attract consumers.
- Informative Pictographs
- Potential to use pictographs for conveying nutritional information in a visually engaging manner.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to enhance product appeal through creative packaging and informative labeling.
- Children's Products
- Opportunity for children's product companies to create unique and appealing packaging designs that resonate with young consumers.
- Graphic Design
- Opportunity for graphic design agencies to collaborate with food and beverage brands in developing captivating packaging designs.
