Monster Milkshakes Boasts Five Lively Flavors and Expressive Packaging

 - Aug 29, 2017
References: epiphany-cs & packagingoftheworld
Creative agency Epiphany Media developed a creative packaging solution for Monster Milkshakes, a brand that produces five unique milkshake flavors. The brand's flavors like Raspberry and Chocolate come to life with color-coded packages, each of which introduces a different creature.

The design includes charming details like an eyeball atop the screw-top cap, a built-in cut-out coupon, as well as nutritional information that's depicted in a series of easy-to-read pictographs. Parents will also appreciate seeing details on the cartons that note the beverages are made with natural ingredients—without artificial flavors and colors—and are enriched with calcium and vitamins.

Although there are many beverages for kids that aim to show off fun fruit flavors with cartoon animals and characters, these ones forgo the use of this kind of common imagery in favor of friendly creatures that will catch eyes of young consumers.