Firebox's Milkshake Liqueurs Put a Unique Twist on Cream Liqueurs
Laura McQuarrie — April 15, 2020 — Lifestyle
References: firebox & thespiritsbusiness
While people are familiar with enjoying cream liqueurs, Firebox decided to tap into the popularity of hard shakes and create a trio of Hard Milkshake Liqueurs for people to enjoy at home. The 15% ABV alcoholic milkshakes are available in chocolate, strawberry and banana flavors that reinvent classic diner milkshakes with a twist.
The dairy-based drinks were specifically created "to disrupt the market and appeal to an audience looking for something a little different," and they can be enjoyed neat, over ice or prepared in a cream cocktail. While the chocolate variety is described as smooth, silky and creamy with the moreish flavor of chocolate ice cream, the strawberry and banana varieties offer bright and fruity flavors.
Image Credit: Firebox
The dairy-based drinks were specifically created "to disrupt the market and appeal to an audience looking for something a little different," and they can be enjoyed neat, over ice or prepared in a cream cocktail. While the chocolate variety is described as smooth, silky and creamy with the moreish flavor of chocolate ice cream, the strawberry and banana varieties offer bright and fruity flavors.
Image Credit: Firebox
Trend Themes
1. Hard Shake Liqueurs - The trend of creating hard shake liqueurs taps into the popularity of milkshakes and provides a unique twist on traditional cream liqueurs.
2. Alcoholic Dessert Drinks - The trend of creating alcoholic milkshakes reinvents classic diner milkshakes and offers a fun and indulgent twist on dessert drinks.
3. Dairy-based Cocktails - The trend of using dairy as a base for cocktails offers an opportunity to create new and innovative cream liqueur blends.
Industry Implications
1. Beverage - The beverage industry can explore the creation of hard shake liqueurs to cater to consumers who enjoy milkshakes and unconventional cream liqueurs.
2. Hospitality - The hospitality industry can incorporate alcoholic dessert drinks, like milkshake liqueurs, into their menus to provide customers with unique and indulgent dining experiences.
3. Food and Beverage Retail - Food and beverage retailers can stock dairy-based cocktails, like milkshake liqueurs, to meet the demand of consumers looking for innovative and fun cream liqueur options.
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