The DevaCurl brand is now offering a matcha-based conditioning mask that was designed for people with curly hair who seek ultra-hydrating hair treatments.
The Melt Into Moisture Matcha Butter Conditioning Mask contains a multitude of nourishing ingredients, with everything from matcha green tea and vitamin-packed sweet almond oil, to beet root extract. The product has a thick formulation that deeply conditions the hair, and seeks to soften curls or waves. It is to be used at least once a week after the hair has been cleansed, and is applied much like a conditioner would be and then rinsed off after a few minutes.
Although this protective hair mask was designed for people with curly hair, it can be used by individuals with all hair types who may require extra hydration.
Key Themes Behind This Trend
- Matcha-infused Hair Care
- The beauty industry can explore incorporating matcha into more hair care products as a nourishing and hydrating ingredient.
- Curly Hair Care Innovations
- DevaCurl's use of matcha in their conditioning mask can inspire other brands to explore new, innovative ingredients to better cater to the needs of curly haired consumers.
- Weekly Hair Treatments
- There may be an opportunity for the hair care industry to encourage weekly hair treatments as a way to promote hair health and hydration.
Where This Applies
- Beauty
- The beauty industry can utilize the trend of matcha-infused hair care by including it in a range of products for consumers looking for nourishing and hydrating ingredients for their hair.
- Hair Care
- DevaCurl's matcha-based conditioning mask has set a new standard for curly hair care innovations, creating an opportunity for other hair care brands to explore new ingredients and treatments for curly haired consumers.
- Wellness
- Weekly hair treatments, such as DevaCurl's matcha-based mask, can be marketed as part of an overall wellness routine to promote self-care and healthy hair.
