Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient

 - Sep 18, 2017
References: farmaervas.br & thedieline
The Urban Men collection from Farmaervas is a line of natural products that favors ingredients like barley, coffee oil and the extracts of hops for the maintenance of healthy hair and beards. When designing the packaging for this new care range, the Brazil-based Kalil Macedo Creative Studio included a small hops symbol and text that spells out: "IPA Beer" to call out the unique ingredient inclusions.

The simple, four-piece personal care collection created by Farmaervas expressly for men features items like a Post-Beard Balm, a three-in-one shampoo, as well as a Modeling Gum for hair.

Although there have been many minimalist, unisex personal care products released in the past few years, there is an upswing in male-targeted treatments and packaging that embrace dark color schemes.