Kenra Professional recently launched a new anti-aging haircare collection that is powered by snail essence, an ingredient that can most often be found in skincare products. The Platinum Snail Collection includes a shampoo and a conditioner that promise to address issues that arise with aging when it comes to the hair, such as it becoming dull, porous and prone to breaking. As such, the restorative haircare collection brands itself as "youth prolonging."
The three-piece collection from Kenra also includes a corrective leave-in Snail CC Creme, which includes a high concentration of proteins to prevent signs of aging hair such as thinning, dryness, frizziness and more.
Beyond anti-aging face creams, consumers are seeking out highly specialized preservative products like eyeshadow palettes, makeup removers and more to target specific areas of concern.