Scalp care is skincare and the new vegan Molecular Hair & Scalp Collection from Dr. Barbara Sturm reminds consumers of that. The collection contains three subcategories that are tailored to the needs of different hair types, including Balancing, Super Antiaging and Anti-Hair Fall. Each subcategory contains a shampoo and a scalp serum, so that hair can be properly cleansed, nourished and protected based on its unique needs. The collection also contains the Hydrating Conditioner and Repair Hair Mask, which can help to provide a little bit of extra TLC as needed, no matter the subcategory chosen.
Expressly created to support a clear and healthy scalp, this collection offers solutions backed by ingredients like sunflower sprouts, tara extract and hyaluronic acid, and no "unhealthy ingredients such as sulfates, silicones and fragrances," as Dr. Sturm herself describes.
What Makes This Trend Stand Out
- Personalized Haircare
- Companies can create personalized haircare products tailored to the unique needs of different hair types.
- Clean Beauty
- There is a growing demand for clean and natural beauty products that are free from harmful ingredients.
- Innovative Haircare Ingredients
- There is potential for companies to incorporate innovative ingredients, such as sunflower sprouts and tara extract, into their haircare products.
Sectors Adopting This
- Beauty & Personal Care
- Companies in the beauty and personal care industry can develop and market personalized haircare collections that prioritize scalp care and the use of natural and innovative ingredients.
- Health & Wellness
- Incorporating scalp care into a holistic approach to health and wellness can attract consumers who prioritize overall wellbeing.
- Sustainability
- Creating haircare products with sustainable and eco-friendly ingredients and packaging can differentiate a company and appeal to environmentally-conscious consumers.
