amika, the beloved cruelty-free and clean haircare brand, recently expanded its portfolio with the introduction of the new Kure Repair Collection and the Bust Your Brass Collection.
Hair contains many types of bonds that are damaged by heat and chemical treatments, making hair appear frizzy and dull. To repair this damage, the brand debuted the Kure Repair collection that includes four premium products – including shampoo, conditioner, repair treatment, and cream – to help replenish and revitalize hair.
Catering to blonde, silver, and grey hair, the brand launched the Bust Your Brass collection that features an intense repair mask, a repair shampoo, and a condition. Combined, these products work to intensely nourish and repair damaged hair and prevent future damage.
Image Credit: amika
What's Driving This Trend
- Clean Haircare
- Opportunity to create more plant-based and cruelty-free haircare products
- Repairing Hair Damage
- Opportunity to innovate new products that repair hair damage caused by heat and chemical treatments
- Blonde Hair Care
- Opportunity to create specialized hair care for blonde/silver/grey hair types
Who This Affects Most
- Beauty and Personal Care
- Chance to create more clean and damage-repairing hair products for the conscious consumer
- Plant-based Products
- Innovation opportunity to create more plant-based products for the haircare industry
- Luxury Hair Care
- Opportunity to create specialized hair care for blonde/silver/grey hair types
