In the new year, contemporary beauty brand Joico made a new addition to its performance-driven Defy Damage collection. The KBOND20 is a super-charged masque that brings together Joico's legacy of strength and resilience with advanced technology. The formula promises to deliver five times stronger hair in just one use. Powered by K-PAK Keratin Technology, this bond-building treatment features a protective lipid that acts as a first line of defense against pollution. In addition, the KBOND20 also boasts 8 essential amino acids, Moringa Seed Oil—which is rich in Vitamins A and E, and Silica.
The new addition to Joico's Defy Damage collection specifically targets individuals with damaged hair, promising strength, bond protection, and rebuilding. The cruelty-free formula, certified by PETA, leaves hair feeling soft, silky, strong, and looking shiny.
Image Credit: Joico
Why This Trend Is Growing
- Bond-building Hair Masks
- The KBOND20 hair mask by Joico utilizes advanced technology and protective lipids to strengthen and protect damaged hair.
- Super-charged Hair Treatments
- Joico's KBOND20 masque boasts 8 essential amino acids and Moringa Seed Oil to deliver five times stronger hair in just one use.
- Pollution Defense Hair Products
- The KBOND20 masque acts as a first line of defense against pollution, offering bond protection and resilience.
Industries Being Reshaped
- Beauty and Personal Care
- The bond-building hair mask trend presents opportunities for the beauty and personal care industry to develop innovative products that address hair damage and protection.
- Haircare Products
- The super-charged hair treatment trend opens up possibilities for the haircare product industry to create powerful and effective treatments for damaged hair.
- Natural Ingredients
- The pollution defense hair product trend creates opportunities for the natural ingredients industry to develop products that shield hair from environmental pollutants.
