CUE BEAUTY (CUE meaning "Chemistry Uniquely Expressed") is a brand by a mother-and-daughter team Mabel Covey and Aimee Sowu. As the pair have a background in cosmetic chemistry, they have been successful in creating a variety of innovative hair, scalp and skin products for many big-name companies around the world. Yet, they decided it was time to create their own groundbreaking products from their combined years of expertise.
These products set themselves apart by being high-performing, science-backed and loaded with natural ingredients, as well as easy to use and affordable. Most impressively, CUE BEAUTY also notes that it makes products "that benefit and work for all hair types and textures."
Products from CUE BEAUTY include sprays, shampoos, conditioners and styling creams, which are powered by its NutriCUE Complex—a blend of quinoa, camelina and chia oils.