While most most of the beauty industry's micellar water products are used to cleanse skin, DevaCurl's Buildup Buster was designed specifically for hair.
The product comes in a serum form and is based in micellar water, a product that is becoming increasingly popular for its small cleansing oil molecules and soft water base. While traditionally it has been used for skin, it can also be used to improve hair's texture and appearance. The Buildup Buster serum was designed to remove product buildup, boost curls and make them more shiny, and helps reduce scalp dryness. It is able to deeply cleanse the hair without stripping it of its natural oils, making it ideal for individuals who have dry hair.
The volume-boosting serum is free of parabens, sulfates and phthalates.
Why This Trend Is Growing
- Micellar Water Hair Products
- Beauty companies can develop micellar water hair products for consumers who want gentle yet effective cleansing.
- Products for Dry Hair
- Products that deeply cleanse hair without stripping it of natural oils can be created for individuals with dry hair.
- Natural Ingredient Haircare
- Creating hair care products using natural ingredients, like DevaCurl's Buildup Buster, can appeal to consumers who value clean beauty.
Industries Being Reshaped
- Beauty
- Beauty companies can develop hair products that use micellar water and natural ingredients to meet the growing demand for clean beauty.
- Haircare
- Haircare companies can create products specifically designed to deeply cleanse hair without stripping natural oils and for individuals with dry hair.
- Personal Care
- Personal care companies can develop products for both skin and hair using micellar water as a gentle yet effective cleansing agent.
