Male consumers are focusing more on their personal hygiene now more than ever, so the Barbos beard products and care essentials are aimed at being an approachable option.
Designed by the Unblvbl creative agency, the branding for the Barbos products consists of a hand-drawn canine that has been personified into a distinguished gentleman. Complete with a beard, mustache and bowler hat the dog brings a sense of whimsy to the product lineup and more in-line with male consumer design preferences for humor and absurdity.
The market for beard products is showing significant increase as more male consumers seek out ways to maintain personal hygiene and appear more polished. The Barbos care products aim to provide an effective cosmetic solution for male consumers, while at the same time providing a humorous approach to branding.