Women's beauty store Prête recently unveiled a new ultra-luxurious product for its consumers with especially extravagant tastes to enjoy: a Swarovski crystal hairdryer.
The entire device is completely covered in the sparkling champagne-hued crystals, making it a statement piece for any vanity or washroom. Although the device costs $10,000 USD, buyers also gain access to a year's worth of blowouts if they're in one of the cities that Prête operates in. In addition, all proceeds from the Swarovski crystal hairdryers go towards the Humane Society, to help the organization support animal welfare and rights.
The Swarovski crystal hairdryers are currently available from Prête's web store, where only a limited number will be sold due to their elaborate design.
What's Driving This Trend
- Luxury Beauty Devices
- There is a growing trend towards luxury beauty devices that are both functional and serve as statement pieces.
- Charitable Luxury
- Luxury brands are finding success by incorporating charitable giving into their products, as seen with the Swarovski crystal hairdryer from Prête.
- Swarovski Crystal in Beauty
- Swarovski crystals are becoming a popular embellishment in the beauty industry, offering a touch of glamour to everyday products.
Who This Affects Most
- Luxury Goods
- The luxury goods industry has an opportunity to incorporate high-end crystals into functional products for a truly one-of-a-kind experience, as seen with Prête's Swarovski crystal hairdryer.
- Beauty
- The beauty industry can embrace the trend of incorporating luxury materials such as Swarovski crystals into everyday products to elevate the consumer experience.
- Charitable Organizations
- Charitable organizations can partner with luxury brands to create limited-edition products, like Prête's Swarovski crystal hairdryer, to raise funds and awareness for their cause.
