Lubricity Labs' Penetrate/Encapsulate Treatment is a two-step system that can be used as an alternative to a keratin treatment for frizz control. It is described that these two products chemically react to hair, binding to naturally occurring keratin protein to produce visible results. To maintain the look of tamed hair after use of the Penetrate/Encapsulate Treatment, the brand's Q-Shampoo and Q-Conditioner can be used, which both feature a base of quinoa protein.
What's most notable about Lubricity Labs is that its products are created by Boyce Clark, a scientist with a PhD in biogeochemistry who set out to tackle the hair troubles that his 12-year-old daughter was facing in response to humidity.
Lubricity Labs also produces a range of hair care products, including a two-in-one hair and body cleanser for men and a Pre/Post Shave Beard Oil.
What's Driving This Trend
- Quinoa Protein Haircare
- Opportunity for hair care companies to develop products with quinoa proteins to improve hair condition and manage frizz.
- Science-backed Beauty Innovations
- Developments in biogeochemistry and other scientific fields can be applied to develop more effective and personalized beauty solutions.
- Men's Grooming Products
- An avenue for companies to explore hair and body care products specifically designed for men's needs.
Who This Affects Most
- Hair Care Industry
- Integrating scientific advances and alternative ingredients can offer disruptive innovation opportunities for hair care brands.
- Biotechnology Industry
- The intersection of biogeochemistry and beauty offers opportunities for biotechnology companies to develop new products.
- Men's Grooming Industry
- Development of targeted body and hair care products can lead to disruptive innovation in men's grooming industry.
