Most dry shampoo sprays are designed to simply refresh a hairstyle and reduce oil in between regular washing, but this new line from Batiste boasts additional benefits.
The 2-in-1 Dry Shampoo & Conditioner sprays take a staple hair care product and add even more value to it for consumers. Now more than ever, many personal care, beauty and hair care brands are now creating products with a specific focus on adding ease to the day of a busy person.
In order to visually communicate the two features of the product, the packaging designs embrace bold schemes of two eye-pleasing colors. These colors also help to give a sense of the three product varieties available, such as Cocoa & Cashmere, Orange & Pomegranate, as well as Vanilla & Passion Flower.
Key Themes Behind This Trend
- Two-in-one Hair Care
- Creating hair care products that offer multiple benefits in one convenient product can disrupt the industry.
- Value-added Personal Care
- Personal care brands can add value to their products by focusing on adding ease and convenience for busy consumers.
- Bold Packaging Design
- Using bold packaging designs can help visually communicate the features and varieties of a product.
Where This Applies
- Personal Care
- Personal care brands can innovate by offering multi-functional products that cater to busy consumers.
- Beauty
- Beauty brands can focus on value-added products and bold packaging designs to disrupt the industry.
- Hair Care
- Hair care brands can innovate by creating products that offer convenience and multiple benefits, as well as unique packaging design to stand out in the market.
