Clay-Based Shampoos

The New Christophe Robin Seeks to Boost Volume in Hair

Christophe Robin is a hair expert who recently released a uniquely formulated shampoo that people with a variety of hair types and textures can use.

The shampoo comes in the form of a paste that is based in clay, and turns to foam once applied to the hair and rubbed in. The clay-based formula works to absorb oil and impurities from the scalp, and as a result is able to create volume at the user's roots. The Christophe Robin cleansing paste is also able to thicken hair without weighing it down, and works to preserve and enhance the hair color of those who often color treat it.

This unique volumizing paste is suited for every hair type – from straight to curly and everything in between.

Clay-based Hair Products
Opportunity for other hairstyling and hair care products to incorporate clay into their formulas for added benefits.
Multifunctional Hair Care Products
Opportunity for other hair care products that offer multiple benefits for a convenient and time-saving routine.
Sustainable Beauty Practices
Opportunity for the development of clay-based products that use sustainable and eco-friendly production methods and packaging.

Sectors Adopting This

Hair Care
Opportunity for the hair care industry to explore more natural and unique ingredients such as clay and expand their offerings.
Beauty
Opportunity for beauty brands to incorporate clay into their product lines for added skincare and haircare benefits.
Natural Products
Opportunity for the natural products industry to develop and market clay-based hair and skincare products.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 26%
Freshness 8%