Even though there are plenty of haircare collections on the market that promise to address one's exact hair woes, it can be difficult to get the results desired just by picking an off-the-shelf product. To help consumers overcome specific issues, a number of science-backed hair personal care brands are launching, including ones like Virtue Labs.
Virtue Labs promises that with its products, consumers may enjoy a "67% reduction in frizz" just from washing their hair, rather than turning to serums and long-lasting treatments. Virtue Labs' products are powered by Keratin that is collected in its pure form.
To determine their individual haircare needs, consumers are invited to take the brand's online diagnostic. As a result, individuals will receive a suggested list of products to uplevel their regular washing, care and maintenance routines, including products like Virtue Labs' Recovery Shampoo or Smooth Conditioner.
What's Driving This Trend
- Science-backed Haircare
- Opportunity for brands to develop personalized haircare products based on scientific research.
- Online Haircare Diagnostics
- Opportunity to create online platforms that provide personalized haircare recommendations based on consumer input.
- Keratin-powered Haircare
- Potential for using keratin as a key ingredient in haircare products to address specific hair issues.
Who This Affects Most
- Beauty and Personal Care
- Industry can develop innovative haircare brands that offer personalized solutions based on individual hair needs.
- E-commerce
- Opportunity for online platforms and diagnostic tools to provide personalized haircare recommendations.
- Biotechnology
- Industry can explore the use of specific ingredients, like keratin, in innovative ways to create effective haircare products.
