Redken's Heated Hair Mask Comes in a Sachet That Heats Itself Upon Opening
Laura McQuarrie — April 13, 2017 — Fashion
References: redken & packagingdigest
While most heated hair mask products must be activated with a hair dryer, a specialized hair dryer cap or at the very least, a towel wrap, Redken's Heatcure At-Home Self-Heating Mask boasts packaging that does all the heating itself.
The hair care product is packaged in a small, single-use sachet, so that when the label on the front is peeled off, air enters the package. Immediately, this causes a reaction that triggers the self-heating features of the product. This process reminds of the way that pocket-sized hand warmers provide a source of heat, as they are activated with exposure to air.
The design of Redken's Heatcure At-Home Self-Heating Mask sachet was recently recognized with an award for technical innovation at the 2017 Flexible Packaging Achievement Awards.
The hair care product is packaged in a small, single-use sachet, so that when the label on the front is peeled off, air enters the package. Immediately, this causes a reaction that triggers the self-heating features of the product. This process reminds of the way that pocket-sized hand warmers provide a source of heat, as they are activated with exposure to air.
The design of Redken's Heatcure At-Home Self-Heating Mask sachet was recently recognized with an award for technical innovation at the 2017 Flexible Packaging Achievement Awards.
Trend Themes
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Self-heating Products — Implementing self-heating technology in other beauty and personal care products can provide convenience to consumers.
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Single-use Packaging — Using single-use packaging in other industries can make products more accessible and easier to use for consumers.
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Minimal-activation Products — Creating products that require minimal activation can appeal to consumers looking for quick and convenient beauty routines.
Industry Implications
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Beauty and Personal Care — Self-heating technology and single-use packaging can be incorporated in other hair and skin care products, enhancing convenience for consumers.
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Outdoor and Sporting Goods — Self-heating technology can be applied to products such as hand warmers and blankets for outdoor activities such as camping and hiking, providing warmth and comfort to users.
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Food and Beverage — Single-use packaging can be used for on-the-go food packaging, making it easier for consumers to consume meals and snacks while on the move.
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