Basil Element is a hair care brand that contains natural ingredients, and its branding was designed by the creative agency Blurbstudio.
When designing Basil Element's bottles and jars, Blurbstudio went in with the goal of offering an aesthetic that suits the brand's nature-sourced ingredients, while also being cost effective to produce – since the collection is sold in drug stores.
The resulting collection, which features shampoos, conditioners and various products that protect and improve the texture of hair, is offered in vibrant green bottles. Each bottle contains a white label with information about the product it is featured on, and has a green paint brush stroke to hit home the "natural" qualities of the product's ingredients.
Basil-Based Hair Care Collections
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Embracing Natural Hair
Sophisticated Hair Care Packaging
Charcoal-Infused Scalp Serums
Tech-Infused Hair Brushes
Personalized Hair Care Systems