REF Stockholm is a salon-exclusive hair care company aiming to deliver effective and natural products to professionals.
REF products are 100% vegan, cruelty free and aim to maximize Swedish sensibility for simplicity. The packaging and branding was designed by Stockholm's 'Kurrpa Hosk' and is reflective of Swedish heritage and culture. By using modest typography, earth tones and to-the-point product descriptions, Kurrpa Hosk succeeded in giving REF Stockholm a brand identity worthy of its products.
To further its positive environmental impact, REF pays a self-imposed environmental fee to compensate for its use of aerosol cans and none of its products contain sulfates or parabens. A unique number system describes the level of hold, shine and volume each styling product will deliver so consumers can know they are picking the right product for their needs.