For years, men and women have had the chance to choose from permanent and semi-permanent hair dye colors, and now, THEUNSEEN is introducing a responsive color-changing hair dye that boasts the ability to respond to one's immediate environment.
'Fire' is a hair dye that's made with carbon-based molecules, which form a chemical reaction when exposed to temperature changes. As a result, stepping into a new environment is enough to cause the hair dye to produce an entirely new color. Currently, THEUNSEEN's Fire is being assessed before it can be purchased by consumers who are interested in having ever-changing hair colors.
Hair dye expert Lauren Bowker is also the creator of a color-changing jacket that changes based on the amount of heat, sound or air pollution that it detects in its immediate surroundings.
Why This Trend Is Growing
- Color-changing Beauty Products
- Opportunity to create a variety of cosmetic products (e.g. nail polish, lipstick) that changes color based on environmental factors.
- Smart Textiles
- Innovative textiles that can respond to changes in the environment (e.g. temperature, air pollution).
- Personalized Consumer Products
- The ability to offer consumers a customizable product that can adapt to their unique environment and preferences.
Industries Being Reshaped
- Cosmetics
- Opportunity to create a line of color-changing beauty products that respond to environmental factors.
- Apparel
- Innovative textiles can be incorporated into clothing to create clothing that can respond to changes in the environment.
- Consumer Products
- Brands can create personalized products that adapt to the consumers' unique environment and preferences.
