'Living Proof's' in-shower styler makes the most of the user's natural hair texture to provide a beachy look.
Anyone wanting to style effortless-looking beach waves in their hair knows it is typically anything but effortless. This look usually takes multiple products and serious hot tool maneuvering. Living Proof has released a product that smooths, provides volume and takes advantage of the hair's natural texture. This in-shower styler features Living Proof's 'Thickening Molecule' (PBAE) and lightweight conditionders to achieve the desired look.
The product is quite thick and slightly gummy. The user generously applies the product in the shower and lightly rinses it out, ensuring some product is left in the hair. Then the user can braid the hair, style it into a bun or air dry depending on the look they are going for. Once dried, the hair is smooth, beachy and full from root to tip.
This in-shower styler is silicon and sulfate-free while being safe for color-treated hair.
What's Driving This Trend
- Effortless Beachy Hair
- Disruptive innovation opportunities include developing new in-shower stylers that provide effortless beachy hair with minimal effort.
- Natural Hair Texture
- Disruptive innovation opportunities include creating in-shower stylers that enhance and work with the user's natural hair texture for easy styling.
- Multi-functional Styling Products
- Disruptive innovation opportunities include designing in-shower stylers that offer multiple benefits like smoothing, volume, and texture to simplify hair styling routines.
Who This Affects Most
- Beauty and Personal Care
- Disruptive innovation opportunities in the beauty and personal care industry involve developing new in-shower hair stylers that revolutionize the way people style their hair.
- Haircare
- Disruptive innovation opportunities in the haircare industry include creating innovative in-shower stylers that cater to various hair types and preferences.
- Cosmetics
- Disruptive innovation opportunities in the cosmetics industry involve offering in-shower stylers that provide both hair care and styling benefits, merging skincare and haircare routines.
