Most supplements for hair are simply branded as treatments to boost hair growth and stop hair loss, bur Ouai's new hair care vitamins are specifically formulated to solve problems with oily, dry or thin hair. As such, each product boasts a slightly different list of ingredients that will help with each issue. For instance, the Oily Hair Supplement includes green tea extract to balance the production of oil, while the Dry Hair Supplement boasts Vitamin E, Omega-3s, silica and iron to nourish and hydrate dull hair.
As well as offering the supplements for hair in 30-day sets, Ouai also sells 90-day kits that come with an embossed leather carrying pouch.
Part of the reason that Ouai hair care products are so popular is that they are created by Jen Atkins, who is best known as the celebrity hairstylist of the Kardashians.
Key Themes Behind This Trend
- Specialized Hair Supplements
- The trend of specialized hair supplements is disrupting the traditional hair growth and hair loss treatment market.
- Targeted Supplement Formulations
- The trend of creating targeted supplement formulations for specific hair issues provides an opportunity for disruptive innovation in the hair care industry.
- Extended Supplement Kits
- The trend of offering extended supplement kits is disrupting the supplement market and providing value for customers.
Where This Applies
- Hair Care
- The hair care industry can innovate by creating more targeted supplement formulations to meet specific hair issues.
- Supplement
- The supplement industry can develop more niche products to meet the demand for specialized hair supplements.
- Luxury Leather Goods
- The luxury leather goods industry can enter the hair care market by designing high-end carrying pouches to complement extended supplement kits.
