Pravana is set to launch a unique hair color product called Vivids Mood Color that will give consumers the chance to transform the color of their hair temporarily with just heat.
Vivids Mood Color comes in four shades: Cool Violet to Warm Pink, Lime Green to Sunny Yellow, Smokey Gray to Invisible, and Tropical Peach to Invisible, which undergo a change when the heat of a straightening iron, curling iron, crimping iron or blowdryer are applied. In response to the heat, the heat-activated hair color solution changes before one's eyes. Once cooling takes place, a change also occurs. When it comes to removing the temporary hair colors, Pravana notes that the shades effortlessly wash out with shampoo.
As an alternative to permanent and semi-permanent hair dyes, consumers are seeking extremely low-commitment, transformative color options that boast similar color-changing properties like mood rings.