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Explosive Candy-Filled Burritos

Taco Bell's 'Firecracker Burrito' is Filled with Pop Rocks

— August 14, 2017 — Marketing
Those with audacious taste buds will be pleased with Taco Bells's latest menu item -- a Pop Rocks-filled burrito dubbed 'The Firecracker Burrito.' Not for the faint of heart, this explosive treat is jam-packed with rice, cheese, beef, red tortilla strips and an entire pack of spicy, cayenne Pop Rocks.

The childhood favorite candy, which pops and crackles in one's mouth, adds a sweet presence that's so often missing from cheesy burritos. The burrito itself is available in two flavors: spicy and cheesy. The fast food chain will be testing this experimental menu item at four California locations until August 16th.

This bizarre concoction is not out of character for Taco Bell, which frequently debuts offbeat menu items like the 'Cheetos Burrito' or 'Naked Chicken Chips.'
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