To help NFL fans show support their favorite team, Tostitos created a series of limited-edition 'Lucky Bags.'
These all-new bags of tortilla chips celebrate Tostitos as the Official Chip and Dip of the NFL with team-inspired packaging. Beyond just boasting the logos and colors associated with teams like the Vikings, Cardinals and Lions, the packaging designs include Snapcodes that connect fans to digital content revealing the corresponding special game-day rituals. For instance, fans of the Denver Broncos fans give a Mile High Salute, while the the Green Bay Packers perform their touchdown leap into the stands.
With the launch of these new bags, Tostitos is inviting fans to share their own game-day rituals on social media using the #LuckyBags hashtag for their chance to be featured on Tostitos' own Instagram, Twitter or Facebook.
Key Themes Behind This Trend
- Team-themed Packaging
- Opportunity for food and beverage companies to create team-themed packaging that connects fans to rituals and digital content.
- Snapcodes in Packaging
- Opportunity for product packaging to include Snapcodes that can connect consumers to digital content and enhance their product experience.
- User-generated Content Campaigns
- Opportunity for brands to launch user-generated content campaigns that encourage fans to engage with the brand on social media and share their experiences.
Where This Applies
- Food and Beverage
- Food and beverage companies can leverage team-themed packaging and user-generated content campaigns to engage with fans and enhance their product experience.
- Digital Marketing
- Digital marketing firms can help brands incorporate Snapcodes into their product packaging and develop user-generated content campaigns that resonate with fans.
- Sports Merchandising
- Sports merchandise companies can work with food and beverage brands to develop team-themed packaging and merchandise that connects fans to their favorite teams.
