To help NFL fans show support their favorite team, Tostitos created a series of limited-edition 'Lucky Bags.'
These all-new bags of tortilla chips celebrate Tostitos as the Official Chip and Dip of the NFL with team-inspired packaging. Beyond just boasting the logos and colors associated with teams like the Vikings, Cardinals and Lions, the packaging designs include Snapcodes that connect fans to digital content revealing the corresponding special game-day rituals. For instance, fans of the Denver Broncos fans give a Mile High Salute, while the the Green Bay Packers perform their touchdown leap into the stands.
With the launch of these new bags, Tostitos is inviting fans to share their own game-day rituals on social media using the #LuckyBags hashtag for their chance to be featured on Tostitos' own Instagram, Twitter or Facebook.