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Top 100 Marketing Trends in September

From Hybrid Hydration Drinks to Millennial-Inspired Makeup

— September 27, 2017 — Marketing
These September 2017 marketing trends feature a diverse range of inventive branding techniques, immersive consumer experiences, and a variety of dual-purpose products that attract consumers that are looking for something different.

An example of the former is the minimalistic salad bar branding that was done by designer Cecile Godin in Montreal, Quebec. Called 'Foodchain,' the salad bar aims to appeal to young professionals who are looking for a healthy meal alternative that's transparent and to the point. In addition to being informative, the simplistic branding makes it easier for consumers to decide what they want, as each salad is labeled with visual representations of its key ingredients.

As charcoal continues to be a popular fad among many consumers, the ingredient is being integrated into some rather unexpected products, such as the new Sephora Collection makeup brushes. Said to carry antibacterial properties, the charcoal brushes are ideal for those who are looking to keep their applicators as hygienic as possible.
6.9
Score
Popularity
Activity
Freshness
100
Train Delay-Inspired Beers
Train Delay-Inspired Beers
Blue Point Brewing Company's Beer Makes Long Commutes More Bearable
<
99
Flax-Infused Protein Bars
Flax-Infused Protein Bars
The ComeReady Clean Dark Chocolate Sea Salt Bars are Protein-Rich
<
98
Daytime Hair Repair Products
Daytime Hair Repair Products
Bumble and Bumble's Save The Day Fluid Protects the Hair
<
97
Low-Sugar Popcorns
Low-Sugar Popcorns
The Protein World Slender Popcorn Salty Sweet Snack Has 99 Calories Per Bag
<
96
Extreme Desert Driving Videos
Extreme Desert Driving Videos
Terrakhana Features Stunt Driver Ken Block Racing Through the Desert
<
95
Inflammation-Fighting Teas
Inflammation-Fighting Teas
These Role Tea Beverages are Crafted with Natural Ingredients
<
94
Crowdsourced Snack Campaigns
Crowdsourced Snack Campaigns
Walkers is Urging Fans to Vote and Save Beloved Potato Chip Flavors
<
93
Immersive IFE Headsets
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
<
92
Memory-Boosting Supplements
Memory-Boosting Supplements
The Amul Memory Milk Kulfi Caramel is Made with Milk and Herbs
<
91
Creamer Brand Cold Coffees
Creamer Brand Cold Coffees
The Coffee-Mate Natural Bliss Sweet Cream Cold Brew Coffee is Flavorful
<
90
Team-Themed Chip Bags
Team-Themed Chip Bags
Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals
<
89
Dishwasher-Inspired Theme Parks
Dishwasher-Inspired Theme Parks
LG's QuadWash Water Park Offers a Unique Way to Beat the Heat
<
88
Stevia-Sweetened Craft Sodas
Stevia-Sweetened Craft Sodas
The Brooklyn Organics Guava Craft Ginger Ale Soda is Sugar-Free
<
87
Alternative Bottled Tea Drinks
Alternative Bottled Tea Drinks
The ITO EN Slightly Sweet Lemon Mint Green Tea is Fresh and Light
<
86
Cheesy Pop-Up Restaurants
Cheesy Pop-Up Restaurants
The Spotted Cheetah is a Cheetos-Based Restaurant in New York
<
85
Premium Canned White Wines
Premium Canned White Wines
These Diamond Collection Single-Serve Wine Cans are Convenient
<
84
Counter-Coffee Beverages
Counter-Coffee Beverages
Teabuu Was Created to Convert Coffee Drinkers to Matcha
<
83
Temperature-Activated Beer Designs
Temperature-Activated Beer Designs
Red Button Brews Reveal a Story-Like Design Once Frozen
<
82
Trash Collection Dispensary Promotions
Trash Collection Dispensary Promotions
This Marijuana Dispensary Trades Smokables for Garbage
<
81
Beet Nitrate Endurance Drinks
Beet Nitrate Endurance Drinks
The Mode Endurance & Power Booster Helps You Push Past Limits
<
80
Cookie-Flavored Halloween Candies
Cookie-Flavored Halloween Candies
M&M's New Fall Flavor is Called 'Cookies and Screeem'
<
79
Flavored Milk Re-Branding
Flavored Milk Re-Branding
Primo Milk Was Re-Branded to Target Gen Z Consumers
<
78
VR Restaurant Training Programs
VR Restaurant Training Programs
KFC Employees are Learning to Make Food in Virtual Reality
<
77
Companionable Teeth Cleaners
Companionable Teeth Cleaners
The Happybrush Appeals to Users Unconvinced by Clinical Marketing
<
76
Spicy Food-Fighting Flavored Teas
Spicy Food-Fighting Flavored Teas
This Conceptual Product is Like an Extinguisher for Your Mouth
<
75
Hybrid Hydration Drinks
Hybrid Hydration Drinks
The Tsamma Watermelon and Coconut Water Blend is Optimally Hydrating
<
74
Customized Blend Whiskeys
Customized Blend Whiskeys
The Johnnie Walker My Edition Whiskey Lets You Design the Label
<
73
Fizzing Body Lotions
Fizzing Body Lotions
Too Cool For School's Fizzy Body Sculpting Mousse is Inspired by Pop Rocks
<
72
Toolbox-Inspired Wine Labels
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
<
71
In-Store Pizza Pick-Up Stations
In-Store Pizza Pick-Up Stations
Little Caesars' Pizza Portal is a Place to Grab Mobile Orders
<
70
Branded Solar Eclipse Experiences
Branded Solar Eclipse Experiences
Warby Parker Offered a Pinhole Projection Template and More
<
69
Minimalist Haircare Kits
Minimalist Haircare Kits
Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
<
68
Nutrient-Rich Skincare Collections
Nutrient-Rich Skincare Collections
St. Weiss Offers a Series of Natural and High-Quality Products
<
67
Video Game Character-Promoted Gels
Video Game Character-Promoted Gels
Yanagiya’s J-Gel Campaign Features Guile from Street Fighter
<
66
Better-for-You Refrigerated Sides
Better-for-You Refrigerated Sides
The Kraft Heinz Co. and Oprah Winfrey Launched 'O, That's Good!'
<
65
Limited Edition Black Milks
Limited Edition Black Milks
The Shatto Milk Company is Offering Milk Inspired by the Solar Eclipse
<
64
Space Exploration Sustenance Branding
Space Exploration Sustenance Branding
The Zero G Concept Brand Imagines the Future of Food
<
63
Rustic Yoga Retreats
Rustic Yoga Retreats
Feathered Pipe Ranch Offers Yoga Retreats Suitable for Beginners and Experts
<
62
Fresh Artisanal Ginger Sodas
Fresh Artisanal Ginger Sodas
The Brooklyn Crafted Sodas are Spicy and Unfiltered
<
61
Shoppable Makeover Webseries
Shoppable Makeover Webseries
Amazon's New Home Makeover Show, 'Overhaul,' Will Feature YouTubers
<
60
Pop Star-Designed Handbags
Pop Star-Designed Handbags
The Easy to Wear Selena Grace Handbag Reflects Easy and Authentic Style
<
59
DIY Sheepskin Capes
DIY Sheepskin Capes
This IKEA Guide Details How to Turn a Rug Into a Game of Thrones Cape
<
58
Millennial-Inspired Concealers
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
<
57
Beachy Homewear Collaborations
Beachy Homewear Collaborations
The CB2 x Fred Segal Collection is Inspired by Venice Beach
<
56
Binge-Watching River Cruises
Binge-Watching River Cruises
Three and Time Out London are Offering Netflix on the River Thames
<
55
Burger Chain Cryptocurrencies
Burger Chain Cryptocurrencies
Burger King Launched 'WhopperCoin' as Its Own Digital Currency
<
54
Solar Eclipse-Themed Doughnuts
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
<
53
Sparkling Lollipop Sodas
Sparkling Lollipop Sodas
In South Korea, 7-Eleven is Selling Chupa Chups Sodas
<
52
Airport Code Murals
Airport Code Murals
Delta and Artist Celyn Brazier Artfully Reimagined 133 Airport Codes
<
51
Sparkling Water Dining Events
Sparkling Water Dining Events
S.Pellegrino's 'Itineraries of Taste' is a Dining Series in London
<
50
Urban Ziplining Experiences
Urban Ziplining Experiences
London's Future Forest Offers a 40-Meter Zipline in a Shopping Center
<
49
Smartphone Speaker Champagne Packaging
Smartphone Speaker Champagne Packaging
The Champagne Lanson Music Box Packaging Amplifies Tunes
<
48
Episodic Fantasy Merchandise
Episodic Fantasy Merchandise
HBO's Game of Thrones Merchandise Collection is Now Updated Weekly
<
47
Charcoal-Infused Makeup Brushes
Charcoal-Infused Makeup Brushes
This Sephora Collection Makeup Brush Has Antibacterial Features
<
46
Old-Fashioned Fish Branding
Old-Fashioned Fish Branding
Jelly Fresh Packaging Channels Antique Imagery for Nostalgic Marketing
<
45
Stress-Reducing VR Experiences
Stress-Reducing VR Experiences
Relax VR Offers Soothing Immersive Experiences
<
44
Fast Food Puppets
Fast Food Puppets
Krystal Puppets Have Been Donated to the Center for Puppetry Arts
<
43
Clean Eating Frozen Meals
Clean Eating Frozen Meals
The Primitive Feast Frozen Food Meals are Free of Added Sugar
<
42
Left-Handed Soaps
Left-Handed Soaps
'Soap for Lefties' Markets Itself to Excluded Left-Handed People
<
41
Jelly-Like Bath Bombs
Jelly-Like Bath Bombs
The New Lush Jelly Bombs Turn Bath Water into a Jelly-Like Texture
<
40
Chocolate Dessert Kits
Chocolate Dessert Kits
Chef'd is Producing Dessert Meal Kits with The Hershey Company
<
39
Minimalist Salad Bar Branding
Minimalist Salad Bar Branding
Cecile Godin Made a Strong Visual Identity for Montreal's Foodchain
<
38
Elderflower Liqueur Pop-Ups
Elderflower Liqueur Pop-Ups
The Maison St-Germain Pop-Up Feted the Decadence of Summer
<
37
Redesigned Granola Snacks
Redesigned Granola Snacks
A Student Has Reimagined the Branding for KIND Snacks
<
36
Fad-Free Food Brands
Fad-Free Food Brands
The New Sano Food Brand is Based Entirely in Nutritional Science
<
35
Festival Survival Kits
Festival Survival Kits
Pretty Green's Limited-Edition Kits are Filled with Festival Essentials
<
34
Caffeine-Infused Electrolyte Drinks
Caffeine-Infused Electrolyte Drinks
The Black Insomnia Black Hydro Drink Boosts Energy
<
33
Designer Skateboarding Shoe Collabs
Designer Skateboarding Shoe Collabs
Karl Lagerfeld X Vans Will Be Released in Early September
<
32
Dorm Room Advice Columns
Dorm Room Advice Columns
IKEA Offers a Yearly Advice Column for Dorm Room Design Ideas
<
31
Pinball-Themed Lotion Packaging
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
<
30
Informative Fountain Drink Cups
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
<
29
Humorously Small Treat Trucks
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
<
28
Water Infusion Pouches
Water Infusion Pouches
Ready Made Water Infusion Enhances the Flavor of Standard Beverages
<
27
Haunting Scavenger Hunts
Haunting Scavenger Hunts
Annabelle Teamed Up with Mezco to Take Over Ripley's Believe It Or Not!
<
26
Nostalgic Food Delivery Promotions
Nostalgic Food Delivery Promotions
Foodora's Back to School Promotion Recreates Lunchbox Favorites
<
25
Handcrafted Pizza Boxes
Handcrafted Pizza Boxes
These Pizza Box Designs Illustrate the Stories Behind Pizza Hut Orders
<
24
Social Media-Friendly Desserts
Social Media-Friendly Desserts
Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look
<
23
Opulent QSR Burger Packaging
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
<
22
Botanical Multi-Sensory Cocktails
Botanical Multi-Sensory Cocktails
These Bombay Sapphire Cocktails Explore Dynamic Ingredients
<
21
Kaleidoscopic Lip Kits
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
<
20
Fast Food Mooncakes
Fast Food Mooncakes
McDonald's is Now Boxing Baked Mooncakes for the Mid-Autumn Festival
<
19
Building Block Chocolate Packaging
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
<
18
Experiential Wine Campaign Launches
Experiential Wine Campaign Launches
This Barefoot Wine Campaign Kicked Off with a Mobile Wine Bar
<
17
Retail Vending Machines
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
<
16
Meaning-Making Beer Pop-Ups
Meaning-Making Beer Pop-Ups
The San Miguel Experience Sees the Beer Brand Looking to Inspire
<
15
Glamorous F1 Experiences
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
<
14
Electrolyte-Infusing Water Bottles
Electrolyte-Infusing Water Bottles
The KOR Plus Water Bottle Turns Any Water into Superwater
<
13
Customizable Takeout Packaging
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
<
12
Millennial Water Bottle Collaborations
Millennial Water Bottle Collaborations
bkr Has Unveiled an Exclusive Spiked Collection for Sephora
<
11
DIY Eclipse-Viewing Goggles
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
<
10
Emoticon Beverage Branding
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
<
9
Sterile Toothbrush Holders
Sterile Toothbrush Holders
'Purreta' is Able to Hold and Clean Toothbrushes in the Bathroom
<
8
Sci-Fi Series Pop-Up Bars
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
<
7
Shopper-Friendly Retail Stores
Shopper-Friendly Retail Stores
This Target Store Design Reimagines the Shopper Experience
<
6
Sustainable Smartphone Packaging
Sustainable Smartphone Packaging
This Eco-Friendly Box Represents a Company Committed to Reuse
<
5
Color-In Car Rentals
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
<
4
Sneaker Stencil Kits
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
<
3
Futuristic Sauce Packaging
Futuristic Sauce Packaging
Haven's Kitchen Sauces Are Contained in Distinct Transparent Packs
<
2
Luxurious Smart Wallet Packaging
Luxurious Smart Wallet Packaging
This Elegant Box Introduces Upscale Packaging for Smart Products
<
1
Multi-Sensory Cola Advertisements
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
<