The KIND Snacks brand offers a series of wholesome, granola-based food items that have been reimagined by the student Hans Slade to offer a more contemporary look.
The reimagined brand identity is much more modern than what KIND Snacks currently offers. Its granola-based bars feature colors that match their contents, while clear panels on the packs reveal the bars themselves. The products also feature labeling that emphasizes their healthy ingredients, and lack of unhealthy ones. Slade also redesigned the brand's cereals to feature similar imagery to that seen on the granola bars, but without any transparent paneling.
The reimagined branding for KIND Snacks offers new potential for the brand that emphasizes its healthy qualities, without appearing dated.