Many of us rely on our morning caffeine hit to get through the day, and with Teabuu’s line of matcha products, coffee addicts have a healthier alternative to an energy-boosting beverage. It’s Teabuu’s mission to introduce the Western world’s java junkies to the ancient Japanese superfood, and to demonstrate its benefits beyond the desired jolt.
Described as a “purist’s company built for purists,” the London and Toronto-based company sources the highest quality matcha from Uji, Japan which has at least a thousand years of tradition and specialization surrounding the production and processing of whole green tea leaves into powder form. The message is reinforced in Teabuu’s minimalist packaging.
To motivate the conversion of coffee drinkers into match advocates, consumers are invited to try the ‘Teabuu Challenge’ to ween themselves off of their daily coffee, in favor of culinary, high-grade or organic matcha that's packed full of anti-oxidants and more than capable of keeping you alert.