Taika's functional matcha latte is launching this week. A first-of-its-kind, Taika's matcha drink is perfectly calibrated with a blend of matcha and adaptogens, leaving the consumer feeling inspired and jitter-free. Known for its highly functional blends of coffee, tea, and adaptogens, Taika's new canned beverage is made with house-made macadamia milk.
The vegan blend uses USDA organic ceremonial grade matcha sourced from a 100-year-old company. One of the world's leading matcha manufacturers, the leaves are grown on farms in Nishio, Aichi, and Kyoto in Japan. Boasting a fresh, umami flavor, Taika's organic matcha has bold accents of flavor to appeal to the taste buds. After harvesting the tea leaves, they are quickly steamed to preserve their beautiful aroma and taste.
Image Credit: Taika
Why This Trend Is Growing
- Functional Matcha Drinks
- Functional matcha drinks with adaptogens are a growing trend as consumers seek out beverages that offer specific health benefits.
- Plant-based Milk Alternatives
- Plant-based milk alternatives like macadamia milk are becoming more popular as consumers look for dairy-free options that are also sustainable.
- Organic and Ethical Sourcing
- Consumers are increasingly interested in the ethical and sustainable sourcing of ingredients, and companies that prioritize transparency in their supply chains have an opportunity to capitalize on this trend.
Industries Being Reshaped
- Functional Beverage Industry
- The functional beverage industry is poised for growth as consumers seek out drinks that offer specific health benefits and cater to their wellness routines.
- Plant-based Milk Industry
- The plant-based milk industry is on the rise as consumers look for dairy alternatives that are both healthy and environmentally sustainable.
- Organic and Ethical Food Industry
- The organic and ethical food industry is growing as consumers demand more transparency in the sourcing and production of their food, and companies that prioritize these values have an opportunity to capture market share.
