Adaptogen-infused coffee company Taika makes keto-friendly, plant-based drinks with functional ingredients that are ready to be experienced by the can. With varieties like Macadamia Latte and the yuzu-forward Mateverse, the brand offers the benefit of beverages with zero added sugar and ingredients that support focused creativity.
Taika Waititi newly signed on as the chief creative officer of Taika, the award-winning adaptogenic drink company. Interestingly, Waititi was first introduced to the brand a few years ago when someone texted him a photo of the can in the supermarket with his name and a phone number printed on it. As Waititi says, "I felt like there were already enough tequilas in the world, so this was a different space to get into."
What's Driving This Trend
- Adaptogen-infused Drinks
- Opportunity for creating and marketing beverages that combine the benefits of adaptogens with popular drink options like coffee and tea.
- Functional Ingredients
- Opportunity to develop new products that incorporate functional ingredients known for enhancing focus, creativity, and overall well-being.
- Zero Added Sugar
- Opportunity to tap into the growing demand for healthier beverage options by offering drinks with zero added sugar.
Who This Affects Most
- Beverage
- Disruptive innovation opportunity to create new beverage offerings that incorporate adaptogens and functional ingredients to meet consumer demands for wellness-focused, natural drinks.
- Coffee
- Potential for disruption in the coffee industry by infusing adaptogens and functional ingredients into coffee drinks, targeting consumers looking for a healthier and more focused coffee-drinking experience.
- Tea
- Opportunity for disruption in the tea industry by introducing adaptogen-infused tea blends that provide functional benefits and cater to health-conscious consumers seeking a calming and focused beverage option.
