The San Miguel Experience Sees the Beer Brand Looking to Inspire

 - Aug 1, 2017
References: eventmagazine
Recently debuting in London, the San Miguel Experience sees the Madrid-based beer brand aim to expand on its experiential "rich list" campaign, which collects together inspired individuals who are "rich in life experience."

The San Miguel Experience is an activation extending from the brand's larger 'life rich' campaign concept, in which they aim to inspire consumers by gathering innovative, "life rich" individuals and activities in one space for an evening.

The San Miguel Experience was hosted in a stunning cathedral venue as a nod to the brand's namesake, while the evening also included various activities for guests to partake in, such as a virtual reality experience. The San Miguel Experience was hosted in London between July 19 and 21, 2017.